New Site Launch Promotion Ideas
When launching a new website, it is important to share this moment on social media and other platforms.
Below are some ideas from Touchstone Energy Cooperatives, we hope it helps communicate this exciting moment with your membership.
You can find stock photos of devices and computer screens and add a screen shot of your website to those devices. This shows the responsiveness of your new website and also how it displays expectedly on various technology.
Most importantly, make sure to remind your members why they should care about the website. What is going to change for them and how will things be easier. List a few of these items and also focus on new features!
Social Media & Twitter
Make sure to promote the new launch on Twitter and other social media platforms.
Above are a few posts from the launch for Central Electric Cooperative's new site. The second post has an amazing video promotion, which can be a fantastic way to promote a new site by listing all the new features and benefits.
A promotion video doesn't have to be high production and costly. Try recording yourself navigating the new website using a screen recording tool like Screen-Cast-O-Matic (or any other similar software). We used this tool to promote the new launch of www.touchstoneenergy.com in the winter of 2019 and it turned out great.